Nyheter365

August 2017

BUYER

Mediaplanet, founded in 2002, is a media company with a leading market position in campaign-based B2B content marketing. The campaigns are distributed cross-media combining online and offline distribution channels. Mediaplanet distributed more than 900 campaigns in 15 markets, in 2015. The Company is headquartered in Stockholm, Sweden, and employs 500 FTE’s in Europe and North America.

TARGET

N365 Group, founded in 2011, is a leading agency within data driven native advertising and the owner of the global viral site Newsner with more than 50 million unique visitors per month. The Company is headquartered in Stockholm, Sweden, and employs 60 FTE’s in Sweden, Norway, Denmark, Finland and the UK.

SELLER

Founders. All founders will continue as senior managers and shareholders in Mediaplanet Group.

TRANSACTION

An exclusive negotiated transaction.