E-commerce and Digital Media

PS of Sweden

August 2020


eEquity is a growth investor focused on digitally enabled business models, primarily in the Nordics with ambition to develop into European or global champions.


Founded in 2011, PS of Sweden is a leading and fast growing online retailer, selling beautifully designed and innovative anatomical bridles, horse equipment and riding clothes in more than 50 countries.


Founder Karin Bjärle, who will continue as majority owner and CEO of the business


Exclusive negotiation