Digital Media and Consumer

PS of Sweden

August 2020

BUYER

eEquity is a growth investor focused on digitally enabled business models, primarily in the Nordics with ambition to develop into European or global champions.

TARGET

Founded in 2011, PS of Sweden is a leading and fast growing online retailer, selling beautifully designed and innovative anatomical bridles, horse equipment and riding clothes in more than 50 countries.

SELLER

Founder Karin Bjärle, who will continue as majority owner and CEO of the business

TRANSACTION

Exclusive negotiation

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