SaaS & Technology

Adnami

September 2022

Buyer

QNTM Group invests in companies within the fields of digital strategy, sales and marketing software. QNTM Group is fully owned by Altor, a leading Nordic private equity fund. Since inception, Altor has raised some EUR 8.3 billion in total commitments and invested in more than 60 companies over 20 years.

Target

Adnami is an adtech company offering a templated and platform-agnostic solution for programmatic, high-impact advertising to a growing portfolio of publishers, agencies and advertisers; reaching over 300 million unique impressions every month across more than 3,000 domains.
With offices in Copenhagen, Stockholm, London, Hamburg and Paris, the Company serves a diverse range of clients such as Heineken, BMW, American Express, Disney, Samsung and Amazon. Adnami has experienced rapid development with +100% annual revenue growth in the past three years with an expected revenue of more than SEK 100 million in 2023.

Seller

Adnami’s founders and management together with a small group of investors who will remain as shareholders in the Company together with QNTM

Transaction

An exclusively negotiated transaction