SaaS & Technology

Royal Streaming

June 2023


Pamir Partners is a private equity investment firm based in Stockholm, Sweden, investing in small and medium-sized software companies with proven business models.


Founded in 2006, Royal Streaming is the market leading full-service platform for creating in-store music concepts. Royal provides a complete solution for music in commercial spaces and offers their customers brand specific music while administrating music streaming and managing music rights. Based in Uppsala, Sweden, the company operates with c. 14 employees and generates a turnover of about SEK 50 million.


Royal Streaming founders together with a small group of investors


Structured auction process