SeenThis

February 2021

BUYER

QNTM Group, established in January 2021, invests in companies within the fields of digital strategy, sales and marketing software. QNTM Group is fully owned by Altor, a leading Nordic private equity fund. Since inception, Altor has raised some EUR 8.3 billion in total commitments and invested in more than 60 companies over 20 years.

TARGET

SeenThis is a MarTech company offering an adaptive streaming technology for display advertising to the global digital advertising industry. SeenThis technology substantially reduces loading times for display ads, thus driving both significant performance improvements and cost reductions for advertisers. SeenThis technology is trusted by premium brands and agencies, e.g. Klarna, Porsche, Siemens, The Wall Street Journal, P&G and Pepsi and addresses an estimated global market opportunity of above 20bSEK.

SELLER

Founders and investment vehicles controlled by the af Jochnick family

TRANSACTION

An exclusively negotiated transaction