SaaS & Technology

Symplify

February 2025

BUYER

Hawk Infinity Software AS, an Oslo-based investment firm with focus strong cash generating technology companies.

TARGET

Symplify is providing a market leading software for Customer Engagement, a comprehensive CRM with omni-channel marketing automation, CRO- and AI capabilities. The software is used by more than 200 SME and Enterprise customers globally, mainly within the verticals of FinTech, Retail, NGO, Education and Sports-betting. The company was founded in 2000 and has since grown with offices in Canada, Denmark and Spain.

SELLERS

Founders and management together with a small group of investors

TRANSACTION

A structured auction process

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