Setly

June 2023

BUYER

Standout Capital, a Stockholm based private equity firm investing in growing Nordic tech companies. Standout Capital’s overall idea is to support the digital transformation in business and society. The founders and investment team build on experience in entrepreneurship, investments and finance.

TARGET

Setly is a tech-enabled accounting and payroll services provider that, with its own custom-built technology layer on top of ERP systems like Fortnox, NetSuite, and other local systems, optimizes processes and workstreams for clients and accounting consultants. Setly has a clear vision of challenging conventional methods and offerings in the industry, and to build the next generation accounting and payroll services provider in the Nordics. Setly currently serves over 300 customers.

SELLERS

Setly’s founders, employees, and private investors

TRANSACTION

Structured auction process