E-commerce and Digital Media

Desenio

December 2016

BUYER

Verdane Capital is a Nordic private equity firm established 2003 but with roots dating back to 1985. Verdane focuses on investing in companies with strong growth potential, active in the consumer internet, software, energy and advanced industrial sectors.

TARGET

Desenio, founded in 2010, is a niche online retailer of affordable high-end wall decorations, inspired by Scandinavian design. The Company’s offering of premium posters and related accessories is available in all of Europe as well as North America and Australia through localized online stores.

SELLER

Founders Martin and Helena Blomqvist

TRANSACTION

A structured auction