Digital Media and Consumer

Media Planet

August 2016

BUYER

Priveq is a private equity firm based in Stockholm, Sweden, that invests in Nordic mid-market companies.

TARGET

Mediaplanet, founded in 2002, is a media company with a leading market position in campaign-based B2B content marketing. The campaigns are distributed cross-media combining online and offline distribution channels. Mediaplanet distributed more than 900 campaigns in 15 markets, in 2015. The Company is headquartered in Stockholm, Sweden, and employs 420 FTE’s in Europe and North America.

SELLER

Private investors.

TRANSACTION

Structured auction process with industrial and financial buyers.

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