E-commerce and Digital Media

Kitchentime

August 2021

Buyer

Bergendahls, founded in 1922, is a family-owned retail group focused on home and leisure, consumer goods and fashion. The group operates stores in Sweden, Denmark, Norway, Finland and Germany through multiple brands such as City Gross, Granit, Glitter and EKO. Bergendahls has c. 4,700 employees and reported group revenues of approx. SEK 14.3bn in 2019/2020.

Target

KitchenTime Group, founded in 2013, is an online retailer of kitchen products, furniture and home interior operating through three brands: KitchenTime, Kökets Favoriter and Confident Living. The company offers a broad assortment through local sites to consumers in the Nordics and other European markets such as Germany, France, and the Netherlands. KitchenTime employs c. 50 people and is headquartered in Uppsala while the automated warehouse is strategically located in Eskilstuna. Revenues reached approx. SEK 340 million in 2020/2021.

Sellers

Founders, private investors and private equity firm Verdane. The founders Joel Falck and Anton Malmberg will remain as substantial shareholders.

Transaction

Structured auction process