E-commerce and Digital Media


January 2022


Nobia develops and sells kitchen solutions through a number of strong brands in Europe, including Magnet in the UK; HTH, Norema, Sigdal, Invita and Marbodal in Scandinavia; Petra and A la Carte in Finland; ewe, Intuo and FM in Austria as well as Bribus in the Netherlands. The Group has approximately 6,000 employees and net sales of about SEK 13 billion. Nobia is listed on Nasdaq Stockholm under the ticker NOBI.


Superfront is a Sweden-based direct-to-consumer business that designs and develops exclusive parts to IKEA’s most common furniture frames. The Company has built significant brand awareness since inception in 2013 with a strong focus on design and sustainability. Products are sold across Europe with net sales amounting to SEK 65 million in 2021 with a revenue growth of +40% and close to 20% EBIT margin.


Superfront’s founders Mick and Monica Born.


A structured auction process.