&frankly

December 2020

Buyer

Simployer is a Norwegian HR technology company that supports and simplifies the working day for managers, HR and employees for over 1.2 milllion users in Norway and Sweden. Simployer offers a complete solution for customers’ employees through decision management, HR software, support and education. Simployer has more than 270 employees in three countries and revenues of c. NOK 400 million in 2019.

Target

&frankly, founded in 2014, is a SaaS company active within employee engagement. &frankly’s cloud-based platform provides customers with a tool to measure, analyze, act on and trigger employee engagement through pulsed employee surveys. The Company is headquartered in Stockholm, Sweden and serves more than 400 customers primarily in the Nordics.

Seller

The Company’s founders, employees and external investors

Transaction

Structured auction process